Enterprises running multi-vendor infrastructure at scale, where developer teams outnumber infra teams and the intake layer is the bottleneck. If the organisation has tried and struggled with bespoke automation, the fit is immediate.
Actively trying to move service ownership closer to the consuming team.
More than one infrastructure team, more than one automation stack, more than one delivery cadence.
Each infra team maintaining a small app / portal / API just to receive requests. Classic sign of Layer 1/2 re-invention.
Projects that shipped config-push but never moved the business metric — lead time, rework, cost per change.
Mix of cloud providers, network vendors, security tools, legacy. The more heterogeneity, the more value in a standard front door.
Regulated industries with scale, multi-team infra, and real compliance obligations are the strongest fit — the governance story lands immediately.